Gheorghe Crețu

About

Gheorghe Crețu

A life between systems and institutions

I trained first as a mechanical engineer, then as an economist. That double education never left me: I look at organizations the way an engineer looks at a machine, and at people the way an institutional economist looks at rules — as the real architecture behind every outcome.

My career has moved between public policy, research and business. I served as Director of the Social Policy Department in the Prime Minister’s Office in the Government of Romania, advising the Prime Minister on minimum income, human resources development and rural development policy. I was a Senior Researcher with the Kettering Foundation in the United States, working on civic economics, public choice and the economic consequences of civic silence. From 1998 to 2001, I worked with the Education Development Center in New York on international education and grassroots economic development.

In 2005 I founded Enterprise Concept, an IT solutions and consulting company specialized in Business Process Management and Business Performance Management, delivering finance transformation, planning and BPM projects for banks and industrial companies. The company grew to more than 150 analysts and developers by 2015, before its sale to a venture capital fund. That was where I learned, project by project, how wide the gap between business and IT can be — and how to close it.

Today my work has two separate lines: applied enterprise AI, built on the conviction that AI only creates value when it is grounded in the context of real business processes; and venture building, helping researchers and founders turn knowledge into companies. I am founder and Chairman of First Chapter Studio, with a European mandate.

I hold a PhD in Management, with a thesis on the architecture of decision making, and a Master of Science in Management from New York University, where I was a Ron Brown Fellow of the U.S. Department of State. In 2024, I became a Certified ESG Analyst (CESGA) through EFFAS, an EFRAG-recognized qualification.

Chronology

A career across disciplines

  1. 1985

    BSc Mechanical Engineering

    Polytechnic Institute Cluj-Napoca

  2. 1997–1998

    Economics, project management and business administration

    Bucharest University of Economic Studies (ASE) · Beit Berl College, Israel · Preston Business School, UK

  3. 1998–2001

    Program & Research Associate

    Education Development Center, New York

  4. 1999–2000

    MSc Management, NYU Wagner — Ron Brown Fellow

    U.S. Department of State

  5. 2001–2002

    Director, Social Policy Department

    Government of Romania · Office of the Prime Minister

  6. 2002–2005

    Senior Researcher, Behavioral & Deliberative Economics

    Kettering Foundation, Dayton, Ohio

  7. 2005–2017

    Founder & CEO

    Enterprise Concept

  8. 2016

    PhD in Management

    SMC University, Switzerland

  9. 2017–present

    Co-founder & CEO

    Axiobit Limited

  10. 2024

    Certified ESG Analyst (CESGA)

    EFFAS · EFRAG-recognized

  11. August 2025–present

    Founder & Chairman

    First Chapter Studio

Education & credentials

PhD in Management · MSc Management, NYU · BSc International Economic Affairs · BSc Mechanical Engineering · Certified ESG Analyst (CESGA), EFFAS, 2024 · VC Founder Management, Founder Institute, 2022 · Business Process Management Analyst, TIBCO Academy, 2010 · Business Administration, Preston Business School, 1998 · Project Management, Beit Berl College, 1997.

Memberships

European and International Societies of New Institutional Economics · International Association of Behavioral Economics · International Society of Trans-disciplinarity · Business Process Management Institute · International Consultants Association.

Beyond work

Reading in institutional economics and the history of knowledge — North, Thaler, Mokyr — the philosophy of physics, Schrödinger, form versus substance, and opera, above all Puccini. These occasionally find their way into the Journal.